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conflict transformation

The “conflict transformation” stream of practice is focused on resolving conflicts, fostering personal healing and growth, and improving relations among groups. Sustained Dialogue, Victim-Offender Mediation, Public Conversations Project dialogues, and Web Lab’s Small Group Dialogue are effective methods for transforming conflict.

App Deadline Extended to July 2 for Fielding DDPE Certificate Pgm    

If you’ve been thinking about enrolling in Fielding’s award-winning Dialogue, Deliberation and Public Engagement Certificate program, now may be a good time. They’ve just extended the deadline to apply for sponsorships to July 2nd and wanted to invite all NCDD members to apply!

Dialogue, Deliberation and Public Engagement Certificate (DDPE)
August 16, 2010 – January 18, 2011

SPONSORSHIP OPPORTUNITY

Deadline Extended to July 2, 2010

The dialogue, deliberation, and public engagement certificate helps you build mastery by working with a scholar-practitioner model of collaborative learning and reflective practice. An exceptional faculty of scholar-practitioners who do real world work in diverse contexts and cultures, will support your learning and provide coaching for a culminating capstone project over 19 weeks of online, telephone, and 2 face to face workshops. (more…)

Skills Enrichment Institute in Austin this July    

Our friends at UT’s Center for Public Policy Dispute Resolution asked us to let NCDDers know about the upcoming Innovations in Collaboration and Conflict Resolution – Skills Enrichment Institute (July 28-30 in Austin).

This is their 2nd annual Summer Skills Enrichment Institute for conflict resolution professionals and academicians interested in insightful learning and discussion. This dynamic skill-building program allows participants to choose either two one-day tracks, or one intensive two-day track. In addition, the program fosters opportunities to form a variety of connections including small topical discussion groups and an opening reception. The selected session tracks showcase prominent trainers (like Mark Gerzon, Bill Potapchuk and Colin Rule) and represent the latest advances in the field. Participants will learn to integrate innovative techniques into their work, while the setting provides a congenial atmosphere for deliberate thought and dialogue among colleagues and recognized leaders in the field.

Dialogue group facilitators needed at RCP Conf. in June (Dearborn, MI)    

Here’s a timely message from NCDD member Steve Olweean, Director of the Common Bond Institute

We’re holding the 2nd Annual International Conference on Religion, Conflict, and Peace this June 11-13 at Henry Ford College in Dearborn, Michigan, and offering opportunities for experienced individuals interested in facilitating daily dialogue break-out groups.

As with all of our conferences, this conference is designed to be highly dialogic and interactive in nature, and so the program is primarily made up of workshops, topical panels/roundtables, and facilitated dialogue groups. We schedule 3 dedicated time periods each day in which we run only concurrent dialogue group breakout sessions to provide regular opportunities for processing the material offered in prepared presentations, processing the conference experience in general, and networking to form collaborative relationships. (more…)

New Blog by Miki Kashtan    

As Einstein famously asserted, today’s toughest issues cannot be solved at the same level of thinking with which we created them.  Since 1996, NCDD member Miki Kashtan has dedicated her formidable experience, skill, insight and passion into honing and sharing the use of Nonviolent Communication (NVC) as a guiding compass to be able to fully live and look at life through a different lens than the one which created our world as it is. A different thinking, consciousness, paradigm to think about and reflect on our inner life, relationships, and the larger issues of our society and the world at large.

Now you can have access to Miki’s unique wisdom on her new blog, The Fearless Heart. On the blog, Miki is already sharing her inspiring thinking, astute self-inquiry, and real life examples of applying a consciousness of collaboration and dialogue based on compassion for our shared humanity. Miki hopes that reading it will richly contribute to a sense of meaning, purpose, and power in your own lives, and provide inspiration for bringing this consciousness to projects for social change. Visit Miki’s blog at http://baynvc.blogspot.com/. (more…)

Four job openings at Kearns & West firm (Portland and D.C.)    

NCDD organizational member Kearns & West, a strategic collaboration and communications firm specializing in water, energy, natural resources and environmental facilitation/mediation, collaboration and public involvement, seeks additional facilitators, mediators, and public involvement specialists in their Portland, Oregon and Washington, DC offices. They may also be looking to hire in their San Francisco office in the near term. Resumes from interested senior mediators and public involvement specialists should be submitted to (no faxes or phone calls please). Resumes will be accepted until the positions are filled.

The four positions are:

  1. Project Coordinator Opportunity in Washington DC
  2. Public Involvement Specialist Opportunity in Portland, Oregon
  3. Senior Associate/Facilitator Opportunity in Washington DC
  4. Senior Mediator/Facilitator Opportunity in Portland, Oregon

(more…)

IJP2 Article Part 9: Cultivate and support public engagement practitioners    

Here is my final post excerpting my IJP2 article on the Systems and Framing challenges. Although I got sidetracked and should have posted this weeks ago with the others (sorry about that!), I think this segment is actually the most important one for practitioners, funders and community leaders to take note of…

Cultivate and Support Public Engagement Practitioners

In Sustaining Public Engagement, Archon Fung and Elana Fagotto (2006) credit much of the success of embedded public engagement to deliberative or civic entrepreneurs – highly skilled and capable individuals who understand there is a market for public engagement. Civic entrepreneurs know “the general public favors more opportunities to participate in public discussion and provide input in policy-making,” and that public engagement is a much-needed tool for problem-solving. Fung and Fagotto acknowledge that, “like other voluntary and private sector initiatives, the uptake of these novel practices inevitably depends upon the tenacity, expertise, and persuasiveness of the individuals who introduce them.”

In their case study on a decade of public engagement work in Bridgeport, Connecticut, our challenge co-leader Will Friedman and his co-authors contend that “the evolution of key actors from the role of deliberative entrepreneur to that of deliberative maven” (p. 14) can be a vital factor in embedding deliberation in communities. Not only do such “deliberative mavens” bring deliberation to a community, but they also inspire and support the emergence of other practitioners and entrepreneurs and serve as information banks and deliberative resources for the community. They begin, the authors say, “as importers of deliberation and become, over time, catalysts and resources for further deliberative practices across the community” (p. 14).

Organizations that focus on building civic capacity in the region rather than importing talent temporarily from outside the community are more likely to create local deliberative mavens, and thus to facilitate embedding public engagement. The authors suggest the more user-friendly and affordable the approach or method of public engagement used, the easier it is for local civic entrepreneurs to “master it quickly, adapt it to their needs, and make it their own.”

Dialogue and deliberation cannot be embedded in our systems at the local level if the capacity to organize and convene public engagement efforts cannot be maintained. Local civic capacity includes trained moderators and facilitators, the capacity to mobilize and recruit participants representing a cross-section of the community, and the know-how and initiative required to organize programs and events.

Note from Sandy:

SandyProfilePic80pxThis is my ninth blog post featuring content of an article published in a recent edition of the International Journal of Public Participation (IJP2), titled Taking our Work to the Next Level: Addressing Challenges Facing the Dialogue and Deliberation Community. The article outlines our learnings in two of the five challenges we focused on at the 2008 NCDD conference in Austin: the “Systems Challenge” (How can we make D&D values and practices integral to government, schools, and other systems?) and the The “Framing Challenge” (How can we talk about and present D&D work in more accessible ways?). You can download the full article from the IJP2 site.

Just Vision is hiring a Director of Communications & Outreach    

We heard about this job opening through NCDD member Irene Nasser, Community Outreach & Content Manager at Just Vision…

Just Vision is a nonprofit organization that informs local and international audiences about under-documented Palestinian and Israeli civilian efforts to resolve the conflict without arms. Through film, multi-media, education and strategic outreach, we support people who are fighting for freedom, dignity, security and peace through nonviolent means. We are based in Washington, D.C. with offices in Jerusalem and NYC.

Just Vision is seeking to hire a Director of Communications and Outreach to work from our D.C. office. The Director of Communications and Outreach will increase awareness about Just Vision and the Palestinian and Israeli civilian-led non-violence and conflict resolution efforts we document.  The Director of Communications and Outreach is responsible for designing and implementing Just Vision’s communications strategy using electronic, broadcast and print media, social media, as well as by developing executive and expert communications.  See the full job description on Just Vision’s news page (the post is dated 2/12/10) at http://justvision.org/en/news.

Deconstructing Diversity (re-posted from Orton Family Foundation blog)    

Ariana McBride, Senior Associate at the Orton Family Foundation, is a member of NCDD and gave me the okay to re-post this fantastic blog post from Foundation’s Cornerstones blog. See the original post here, and check out the Foundation’s blog here.

Deconstructing Diversity

Published by Rebecca Sanborn Stone on February 4, 2010 | Add comment to original blog post

In Millbridge, Maine, a local non-profit won federal funding to build housing for immigrant laborers. But local residents circled a petition and approved a moratorium on multifamily housing in order to keep immigrants out.

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In Brooklyn, New York this fall, a local Hasidic community objected to safety issues and immodest clothing among cyclists on its neighborhood bike lanes. The Department of Transportation sandblasted the lanes—which guerrilla bicycle activists promptly painted back on.

And in Katy, Texas, when a local Muslim community purchased a piece of land and planned to build a mosque and school, one citizen responded by running pig races next door on Friday evenings, the holiest day of the week for Muslims (see Jon Stewart’s coverage on The Daily Show).

It’s easy to brand these all as examples of intolerance, NIMBYism or downright racism. In our politically correct and increasingly diverse culture, the socially acceptable stance is that diversity is an unqualified good. But in the reams of sociological research on diversity and its impacts on communities, the findings are much fuzzier. In a controversial 2007 study, Robert Putnam, author of Bowling Alone, found overwhelming evidence that diversity corrodes social capital, community cohesiveness and trust—not only between ethnic groups, but within them. (more…)

Peace First L.A. seeks Executive Director    

Peace First (formerly Peace Games) is a growing non-profit working to teach the critical skills of conflict resolution and civic engagement in public elementary schools.  Peace First seeks an Executive Director with a blend of experience and entrepreneurial spirit to grow its Los Angeles office.  The position builds from a solid base, including a decade of strong results with several local schools, an experienced program director who manages day-to-day operations in the schools, and a strong national team to provide resources and wisdom.

At the same time, Peace First LA is in a start-up mode, demanding creativity, drive, and the ability to identify and engage a diverse group of supporters in a critical mission.  The ideal candidate will be fearless and creative with strong fundraising and operational management skills, deep cultural competency, and a passion to transform Peace First LA into a national example of excellence.

Please click here for the complete position description.

Koya Consulting LLC is leading this Executive Director search. If interested in this position, send resume and cover letter to Molly Brennan at or call Koya Consulting at (978) 465-7500.

Results of D&D Practitioners Survey are Available    

Dialogue session at NCDD 2008If you haven’t yet, be sure to check out the site sociologists (and NCDD members) Caroline Lee and Francesca Polletta created at http://sites.lafayette.edu/ddps/ to display the results of the 2009 Dialogue and Deliberation Practitioners Survey. You can also download the full survey results here.

The survey was conducted online last Fall for the purpose of academic research on the deliberation field by the researchers. Francesca and Caroline felt that the field of public dialogue and deliberation has been growing so dramatically that no one fully knows what the field looks like. They sought to answer questions like:

  • Who is doing public dialogue and deliberation work?
  • What forms is their work taking?
  • What common challenges do they face?
  • How they would like to see the field develop?

The data they collected is extraordinarily valuable for our field, and you are encouraged to site it and utilize it widely. On the site, you can download or browse the survey results, ask a question of the researchers, or join a discussion about the findings.

Here are some of the results I found most interesting/useful from NCDD’s perspective:

Participants were asked to rate the importance of the 5 challenges facing the D&D community that were identified by NCDD conference participants:

  • 34% identified the Systems Challenge as our most important challenge (making D&D integral to our public and private systems).
  • Three of the challenges were seen as most important by 20% each:  the Framing Challenge (framing D&D work in a more accessible way), the Action & Change Challenge (strengthening the link between D&D, action and policy change), and the Evaluation Challenge (demonstrating to powerholders that D&D works).
  • Notably, only 6% indicated that the Inclusion Challenge (addressing oppression and bias) as the most important challenge facing our field.

When asked who should take the lead in advancing dialogue and deliberation in the U.S., “professional associations” like NCDD and IAP2 was selected most often (62%), followed by an “alliance of experienced local organizations” (51%), the White House Office of Public Engagement (48%), “national D&D facilitation organizations” like AmericaSpeaks and National Issues Forums (47%), foundations that support D&D (47%).

57% of respondents prefer the term “community of practice” to describe the people and organizations currently leading D&D efforts, compared to 16% who prefer “movement” and 11% who prefer “profession.”

Of the 4 engagement streams (exploration, conflict transformation, decision making and collaborative action), conflict transformation was the only one selected by less than half (38%) of respondents indicating the type of D&D work they practice. (more…)

HD Centre looking for Project Manager for its Africa Office    

Saw this in my inbox this morning…

The Centre for Humanitarian Dialogue (HD Centre), an independent mediation organisation, is seeking to recruit a Project Manager to support its activities in Africa. Reporting to the Africa Regional Director, she/he will:

  • Project manage selected Africa based conflict mediation activities;
  • Identify potential new conflict mediation work;
  • Conduct research and analysis in support of conflict mediation efforts;
  • Fund raise and maintain regular contacts with donors in the region.

Candidates should have 7-8 years of professional experience in an international environment, particularly in an African context, and a Master’s degree in conflict resolution, political science, development studies or another related field. (more…)

15-day training job in Darfur for qualified peacebuilder    

(If you like long acronyms, you’ll love this post…) Just received this short announcement Zsuzsanna Kacso, Director of the International Peace and Development Training Center (IPDTC) of PATRIR:

The Darfur Community Peace and Development FUND (DCPSF) is announcing a new consultancy position for a Trainer for DCPSF Partner Organisations and Stakeholders. Those interested and wanting to apply, please visit the UNDP (United Nations Development Programme) jobs website at http://jobs.undp.org/cj_view_job.cfm?job_id=14073

This is a 15-day job in Darfur, Sudan for a peacebuilder, beginning in mid-February.

Note: if you hear of any other job openings for conflict resolution or public engagement professionals, please send them my way! Many people are looking for work these days, and I’ll do my best to post everything relevant that I hear about.

IJP2 Article Part 8: Establish your own definition of success    

In many ways, the Systems Challenge overlaps with the Evaluation Challenge and the Action & Change Challenge (these are three of the five challenges we focused on at the 2008 NCDD conference). Embedding dialogue and deliberation in our government and other systems is next to impossible if we are not able to assess the effectiveness of these processes, and to show how they lead to concrete outcomes. Since there are many types of outcomes of this work and much of what is being done today is still experimental, practitioners can and should identify and clearly communicate what “success” means to them.

In the online dialogue we held at CivicEvolution.org before the conference, planning team member Joseph McIntyre wrote about his experiences with the Ag Futures Alliance project, which focuses heavily on dialogue to drive change in food systems. He emphasized how important it is for local Alliances to identify their own concepts of success, as numerous impacts and outcomes can usually be demonstrated. McIntyre listed a number of outcomes the Alliances have produced, from creating farm worker housing to new laws being enacted.

McIntyre pointed out that although the project can boast numerous outcomes, if someone asked him if they were closer to a sustainable food system, “I’d have to say no.” He continues, “D&D is simply plowing the field and planting the seeds that will result in the changes needed. In my case, D&D is part of an evolutionary change.”

DD Goals GraphicIn a new occasional paper published by Public Agenda (2009) titled “Beginning With the End in Mind: A Call for Goal-Driven Deliberative Practice” (Summer 2009), workshop presenter Martin Carcasson outlines three broad categories of goals for deliberation. Carcasson points out that although the “first-order goals” like issue learning and improved democratic attitudes are often discounted as we focus on our primary goals related to concrete action and impact on policy, those first-order goals still impact the big-picture goal of increasing a community’s civic capacity and ability to solve problems.

Note: The text in the graphic pictured here is a slightly adapted version of the paper’s “Goals of Deliberation” figure. Click on the image to see a larger version, or click here for more detail on why I created the graphic and why I feel practitioners should familiarize themselves with Carcasson’s framework.

In his 2008 book Democracy as Problem Solving (MIT Press), Xavier de Souza Briggs shows how civic capacity—the capacity to create and sustain smart collective action—is crucial for strengthening governance and changing the state of the world in the process. Valuing shorter-term goals (first-order outcomes) and the overall development of civic capacity may be more practical—and satisfying—than solely emphasizing second-order goals like collaborative action and policy change, since such goals usually depend on many decisions and factors outside the scope of any one project. Practitioners should consider all three types of goals when determining measurements of success.

Even funders at the 2008 NCDD conference emphasized the need for practitioners to (1) own the definition of success and then (2) demonstrate their success. At a breakfast John Esterle and Chris Gates hosted for a cross-section of NCDD leaders to discuss funding challenges and opportunities for this work, Esterle, Executive Director of The Whitman Institute and board chair of Philanthropy for Active Civic Engagement (PACE), implored those present to empower themselves regarding impact. “Let funders know, ‘this is how we measure our success.’” Be proactive and able to articulate your impact in a compelling way.

Next section (coming soon): Cultivate and support public engagement practitioners

Note from Sandy:

SandyProfilePic80pxThis is my eighth blog post featuring content of an article published in the latest edition of the International Journal of Public Participation (IJP2), titled Taking our Work to the Next Level: Addressing Challenges Facing the Dialogue and Deliberation Community. The article outlines our learnings in two of the five challenges we focused on at the 2008 NCDD conference in Austin: the “Systems Challenge” (How can we make D&D values and practices integral to government, schools, and other systems?) and the The “Framing Challenge” (How can we talk about and present D&D work in more accessible ways?). You can download the full article from the IJP2 site.

IJP2 Article Part 7: Build on and learn from what’s already in place    

In order to build the “joint ownership” described in the previous section posted about the “Systems Challenge,” a necessary step in many communities is to convene and connect the various groups and leaders who are already mobilizing people locally around issues and problems. Our challenge leaders suggest that community foundations and others who tend to play convening roles should bring these local leaders together to talk about what’s currently being done and by whom, and to start thinking and talking about a) how they can work together better and b) what barriers to collaboration need to be overcome.

hands200pxDuring our “Reflective Panel” plenary session, a conversation among four leaders in the dialogue and deliberation community, panelist Carolyn Lukensmeyer (President of AmericaSpeaks) emphasized the need for practitioners to understand and work within the existing political structures in their communities. She advised practitioners to:

  • Develop relationships with the people in the agencies and government sectors you want to influence to do this work regularly, such as city managers, key leaders in agencies that have some resources, and elected officials.
  • Coordinate your efforts with the predictable cycles of decision making, such as with budget cycles.
  • Know where there is a felt need to link public will to political will, and seek to understand the issues related to this felt need.

Some workshop presenters focused on the importance of learning from and building on processes that have been embedded in government for decades or centuries. Woodbury College faculty member Susan Clark’s workshop, Direct Democracy in the Mountains, explored what can be learned from Vermont and Switzerland’s long-running town meetings. “For centuries,” Clark says, “town meetings have involved citizens from all income and education levels and political perspectives in the ‘public talk’ at the heart of this decision-making institution.”

Another example of long-standing embedded processes that are certainly worth learning from is neighborhood assemblies and neighborhood council systems. According to Matt Leighninger (2009), “the history of these neighborhood governance structures offers a rich legacy of successes, mistakes, strengths, and weaknesses that can inspire and inform democracy reform at every level of government.”

HalSaunders200pxSeveral workshops focused on creating or capitalizing on what Archon Fung and Elana Fagotto (2009) call deliberative catalysts – “centers that promote deliberation and assist organizations that seek public input or want to increase civic engagement.” One workshop focused on establishing university and college centers as platforms for deliberative democracy. Across the country, a diverse network of university-based public deliberation programs focused on practical scholarship and hands-on deliberative activities has been forming in recent years.

Another workshop, led by Taylor Willingham (LBJ Presidential Library) and four of her colleagues at various libraries across the country, urged public engagement practitioners not to overlook libraries and university extensions programs, since they are “the people’s university, the public’s forum for dealing with contentious public issues.” Extensions educators provide problem-solving expertise in every county in the U.S., and libraries are ideal venues for public forums. As the co-presenters pointed out, there are more libraries in the U.S. than there are McDonald’s restaurants.

Other workshops recognized individuals and government agencies championing the systematic use of public engagement processes in our institutions. One workshop highlighted the innovative Citizen Councilor Network of King County (Seattle area), which has gotten local government to actively promote and support the formation of numerous small dialogue groups that meet to discuss on an ongoing basis important regional and societal issue.

Newer efforts that build on existing structures were highlighted at the conference as well, e.g., Vets4Vets, a program which trains Iraq-era veterans to facilitate dialogue among new veterans. Working closely with the Veterans Administration (VA), Vets4Vets’ goal is to build an international peer support community using local groups, phone and internet connections among the growing number of vets who have served in the global “War On Terror.”

Next section (coming soon):  Establish your own definition of success

Note from Sandy:

SandyProfilePic80pxThis is my seventh blog post featuring content of an article published in the latest edition of the International Journal of Public Participation (IJP2), titled Taking our Work to the Next Level: Addressing Challenges Facing the Dialogue and Deliberation Community. The article outlines our learnings in two of the five challenges we focused on at the 2008 NCDD conference in Austin: the “Systems Challenge” (How can we make D&D values and practices integral to government, schools, and other systems?) and the The “Framing Challenge” (How can we talk about and present D&D work in more accessible ways?). You can download the full article from the IJP2 site.

IJP2 Article Part 5: Cultivate the ability to adapt framings for different audiences    

woman200pxAt the October 2008 NCDD conference in Austin, Texas, one thing people seemed to agree on related to the “Framing Challenge” was that dialogue and deliberation practitioners need to cultivate the ability to adapt framings for different audiences.

How practitioners should emphasize potential action outcomes depends, in part, on whom they are trying to reach. It may not be necessary to attract people from every group to every program. Talking in terms of social justice, social change and racial equity may work well when recruiting people of diverse ethnic backgrounds to a dialogue on racism, while focusing on learning about an issue may welcome conservatives into a conversation about the separation of church and state.

Once we understand how various framings play out with different groups, we can adapt our language to different audiences. On our Reflective Panel, David Campt emphasized the need for practitioners to be able to tailor both their language and their practice to distinct groups.

How the topic of discussion is framed is potentially more important than how the program or process is framed. On the “Conservatives Panel,” Joseph McCormick mentioned framing a discussion on global warming as a dialogue on “energy security and climate change” to draw more conservatives. Theo Brown spoke of a similar multi-partisan initiative that abandoned a “gun control” framing for one centered on “reducing violence.”

The point here is not to encourage practitioners to become masters of “spin,” but to use language that people from potentially underrepresented groups can relate to, while remaining open and honest about the purpose of the program. Whether a program is designed to inform the mayor’s policy decisions, encourage citizen action on race issues, or build understanding among conflicting groups, it is important to be clear about the program’s aims from the start.

It should also be said that although collectively and individually, we seem to be developing more sensitivity to the impact language has on different groups, we try to encourage NCDD attendees not to shame or lecture each other, or worry overly about offending. As Jacob Hess said in his report on the Framing Challenge, “I came to NCDD San Francisco (2006) a ‘closet conservative’ – with most people ignorant of my background. I experienced so much warmth, optimism, and spirit there, that I had no chance of feeling unwelcome.” One of Hess’ personal conditions of good dialogue is the old Biblical emphasis on “being not easily provoked” (1 Corinthians 13) and we should all be a bit forgiving in our use of language.

Note from Sandy:

This is my fifth blog post featuring content of an article published in the latest edition of the International Journal of Public Participation (IJP2), titled Taking our Work to the Next Level: Addressing Challenges Facing the Dialogue and Deliberation Community. The article outlines our learnings in two of the five challenges we focused on at the 2008 NCDD conference in Austin: The “Framing Challenge” (How can we talk about and present D&D work in ways that are accessible to a broader audience?) and the “Systems Challenge” (How can we make D&D values and practices integral to government, schools, and other systems?). You can download the full article from the IJP2 site.

This is the last segment from the section on the Framing Challenge.  Here’s a quick overview of all 5 segments:

1. Develop a common language of practice with more universal appeal
Can we identify common yet compelling language that represents the work we do in dialogue and deliberation? Can we get clear on our theories of change?

2. Consider how different framings affect different groups
Some terms we use in this field turn people away because they are too “new-agey” sounding; others because they are too academic or jargony, or because they have negative connotations or implications for certain audiences. Practitioners are acquiring and cultivating greater sensitivity to the ways that distinct language ‘plays out’ for different groups.

3. Understand the specific concerns of conservatives
Progressives seem to be more drawn to public engagement work than conservatives. Understanding and acknowledging conservatives’ concerns about this work is key.

4. Frame in terms of general goals and desired outcomes
While no single framing works for all audiences, practitioners are finding success in focusing on the purpose or potential outcomes (in general) of engagement rather than focusing on process.

5. Cultivate the ability to adapt framings for different audiences
How practitioners should emphasize potential action outcomes depends, in part, on who they are trying to reach. We must use language to which people from potentially underrepresented groups can relate, while remaining open and honest about the purpose of the program.

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