Building Online Communities: Transforming Assumptions into Success

Victoria Bernal, Benton Foundation.

"Online community" is the concept of convening people in virtual space and describes a range of online activities including electronic collaboration, virtual networks, Web-based discussions or electronic mailing lists. Creating a successful online community is one of the most sought after and elusive goals in a Web strategy, and an online community can be a powerful tool to bring constituents together to share their concern for an issue. Before you start planning your own virtual community, read this article by community builder Victoria Bernal to learn about what an online community can and can't do for your organization.

Resource Link: http://www.benton.org/publibrary/practice/community/assumptions.html

Change.org

Launched in February 2007, Change.org is a community platform that creates a social network for over 1 million nonprofit organizations. Each organization has free access to an online dashboard through which they can review activity on their network and directly engage with their supporters by posting fundraising projects, events, photos, videos, news stories and blog entries. Change.org enables nonprofit organizations to harness the power of social networking technology to build community around their organization and extend their reach and social impact.

Resource Link: http://change.org

Full Circle Associates

The consulting practice of Nancy White and a network of independent professionals, Full Circle Associates provides strategic communication, online community development, facilitation, marketing, and project management services for the community, non-profit and business sectors. Full Circle focuses on online and offline strategies with a passionate interest in online community and collaboration, and provides training in online facilitation and distance collaboration.

Resource Link: http://www.fullcirc.com